Advertise with us
Reach readers who make decisions with money attached
USA Wire is read by operators, investors, founders, and the people who advise them. They come for explanation rather than headlines, which means they arrive with intent and stay long enough to absorb an argument. That is the audience we can put in front of you.
Who reads USA Wire
Our coverage spans business, markets, technology, leadership, money, politics, innovation, and lifestyle. The readership that follows it is professional, senior, and overwhelmingly based in the United States.
Founders and executives, finance and investment professionals, operators in technology and industry, consultants, and policy specialists.
Readers arrive through search and direct visits for specific explanatory pieces, not through passive scrolling. Session depth is well above the news-site norm.
Your placement sits beside analysis, not clickbait. Brand adjacency on USA Wire is an asset rather than something to be managed.
What we offer
Display placements
Standard IAB units across article, section, and homepage inventory. Leaderboard, mid-content rectangle, and sidebar positions, sold on a share-of-voice or fixed-placement basis.
Sponsored articles
Long-form commissioned pieces written to our editorial standard and clearly labelled as sponsored. Permanent placement, full indexing, and promotion across the relevant section.
Brand features
A profile of your company, product, or leadership written by a professional writer after an interview. Suited to launches, funding milestones, and repositioning.
Section sponsorship
Exclusive presenting sponsorship of one of our eight desks for a defined term, with a persistent credit on every article in that section.
Newsletter and social
Dedicated placements in our editorial distribution, sold separately or bundled with an on-site campaign.
Custom programmes
Multi-part series, event partnerships, and research collaborations built around a specific commercial objective. Scoped individually.
Specifications at a glance
Rates depend on term, placement, and exclusivity. Request the current media kit for pricing against your specific campaign.
| Format | Specification | Placement | Term |
|---|---|---|---|
| Leaderboard | 728×90 / 970×250, responsive | Above article header | Monthly |
| In-content rectangle | 300×250 / 336×280 | Within article body | Monthly |
| Sidebar unit | 300×600 half page | Article and section pages | Monthly |
| Sponsored article | 900–1,400 words, 2 images | Relevant section, permanent | One-off |
| Brand feature | 1,200–1,800 words, interview based | Relevant section, permanent | One-off |
| Section sponsorship | Logo credit plus one display unit | Entire desk | Quarterly |
How we handle sponsored content
Commercial work on USA Wire is labelled, and the label is not hidden at the bottom of the page. Sponsored articles carry a visible marker at the top, the sponsor is named, and any commercial link is tagged so it cannot be mistaken for editorial endorsement. This protects you as much as it protects the reader: content that looks like it is pretending to be something else is trusted less, not more.
You have full control over the message. You do not have control over our editorial pages, and no commercial relationship influences what the newsroom covers, in either direction. Advertisers are not told what is coming, and editors are not told who is buying.
We turn away campaigns that we think would mislead our readers. If we do that with yours, we will explain exactly why and, where we can, suggest a version we could run.
What we do not accept
- Unlabelled advertorial presented as newsroom reporting.
- Paid links inserted into existing editorial articles.
- Investment solicitations, guaranteed-return claims, or unregistered financial products.
- Adult content, gambling promotions targeted at restricted markets, and anything unlawful.
- Campaigns whose central claim we cannot substantiate on request.
- Any arrangement conditional on removing or softening existing coverage.
How a campaign runs
Brief
Tell us the objective, the audience, the timing, and the budget range. A short email is enough to start.
Proposal
We come back with formats, placements, dates, and pricing, usually within two working days.
Production
Creative is supplied or written by us, reviewed against our standards, and approved by you before it goes live.
Reporting
Delivery, engagement, and placement verification at the end of the flight, with recommendations for the next one.
Questions advertisers ask
Can we buy editorial coverage?
No. Editorial decisions are made by editors on news value alone. Everything commercial is labelled as commercial. This is the single rule we will not negotiate on, and it is the reason a placement here is worth buying.
Do sponsored articles stay online permanently?
Yes. Sponsored articles and brand features remain published and indexed indefinitely unless you ask us to remove them, so the value continues well past the campaign window.
Are links in sponsored content followed?
Commercial links are marked as sponsored in line with search-engine guidelines. We will not sell followed links inside editorial articles, and any agency promising otherwise is describing a service we do not offer.
Can we review the piece before publication?
For sponsored articles and brand features, yes: you approve the final text. For editorial coverage, no. Sources see quotes for accuracy where appropriate, but never the article.
What is the minimum commitment?
A single sponsored article or a one-month display flight. Most partners start there and extend once they have seen the delivery numbers.
Do you work with agencies?
Yes, on standard agency terms. Send the insertion order and creative specs and we will confirm availability against the calendar.
Request the media kit
Send us your objective and rough budget and we will reply with the current rate card, audience numbers, and available dates.
USA Wire reserves the right to decline any campaign. Acceptance of advertising does not imply endorsement of the advertiser or its products, and no commercial arrangement affects our editorial judgement.